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Brooks Brothers Teams With Supreme New York

The brands have created a seersucker blazer and matching trousers for spring that will be sold at the trendsetting streetwear and skate retailer.

Appeared In
Special Issue
Men'sWeek issue 04/10/2014

Supreme New York has collaborated with Brooks Brothers on a seersucker blazer and matching trousers for spring. The silhouette is the company’s slimmer and younger-skewed Fitzgerald model and the lining of the jacket will feature a black-and-white star pattern. The suit will be sold exclusively at Supreme, a trendsetting streetwear and skate retailer; it will not be sold at Brooks Bros.

“Supreme was looking for something that was iconic to Brooks Brothers and they thought that their customers were sophisticated enough for a nice suit,” Glen Hoffs, Brooks Bros.’ fashion director, told WWD. “We thought that it was perfect because the fabric is so loved — it was introduced in the 1920s by Brooks Brothers.”

The collaboration began about six months ago when Supreme approached Brooks Bros., Hoffs said. The two companies went back and forth with various details and patterns before agreeing on the final product, which was manufactured in Brooks Bros.’ factory.

Although Brooks has collaborated in the past with designers such as Junya Watanabe and has a long-standing successful partnership with Thom Browne for its Black Fleece label, Hoffs said the retailer approaches such associations cautiously. “Traditionally, we wouldn’t have thought of Supreme,” he said. “But they wanted to test how suits would sell for them and what Brooks Brothers meant for their market.” The suit is expected to be offered for sale next week. The retail price was not disclosed.

Supreme is no stranger to collaborations: In the past, the downtown-based company has worked with Nike, North Face, Comme des Garçons, Champion and Vans, among others. This won’t be the downtown streetwear brand’s first foray into suits. In 2011, the company partnered with New York-based designer Adam Kimmel on an unlined black and navy two-button suit jacket and a custom fit pant, made from Italian cotton twill.