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Varvatos Opens East Hampton Store

John Varvatos opened an East Hampton boutique, piggybacking on the beach town’s celebratory mood as it kicked off the summer.

NEW YORK — John Varvatos opened an East Hampton boutique over Memorial Day weekend, piggybacking on the beach town’s celebratory mood as it kicked off the summer.

The Newtown Lane store is the designer’s sixth. It carries select merchandise from John Varvatos Collection, John Varvatos Star USA, Converse by John Varvatos (for both genders), and select vintage pieces as well as antique lighting and furniture, plus media including books and vintage records.

Aside from the stylish selection, Varvatos hopes to win over the locals with in-store, community-oriented events featuring art and music, and doors will open early on weekends, when the store will offer continental breakfast and complimentary copies of The New York Times.

The space is designed without traditional fixtures, relying instead on eclectic furnishings handpicked by Varvatos. These will be available for purchase, so the store will continually evolve.

Architect Robin Kramer, the principal of the firm that built the company’s original Mercer Street store and its current Spring Street unit in Manhattan, collaborated again with Varvatos on the 1,800-square-foot space. They retained the original facade and much of the existing architecture. Reclaimed wood was used for the sleek, dark floors—a counterpoint to the exposed brick walls and rustic ceiling beams.