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Vineyard Vines Creates Hotel Suites

The nautical-inspired brand has partnered with Lark Hotels, a boutique hotel group with properties throughout coastal New England.

The Vineyard Vines suite.

Talk about living the Vineyard Vines lifestyle.

The nautical-inspired brand has partnered with Lark Hotels, a boutique hotel group with properties throughout coastal New England, to create two guest suites. The first will open later this month at Kennebunkport, Maine’s, Captain Fairfield Inn, followed by 76 Main on Nantucket, Mass., on June 9. Additional suites are planned at other Lark locations in the near future.

The suites mix the brand’s coastal preppy chic touches with the modern influences for which Lark Hotels is known. Pillows and bed bolsters are made from boardshorts material, and the edging on the window shades is from Vineyard Vines belts.

“When we started Vineyard Vines 15 years ago, we always envisioned it to be a lifestyle brand, not just a clothing company. Since then, we have been looking for the right opportunity to venture into the hospitality business, and we’re delighted to start that adventure with Lark Hotels,” said Ian Murray, chief executive officer and cofounder of Vineyard Vines.

Lark also operates hotels in Portland, Maine, and Newport, R.I.