The spring shows feature debuts at four major brands, prompting reflection on the pace of designer change.
The luxury chain has been battling the luxury malaise.
The city has not lost its sizzle, once again led by Prada and Gucci.
Launching Oct. 3, the collection is the latest project that allows Hurley to show the major role that music plays in its brand messaging.
Titled, “Always on the Run,” the ad features skater Boo Johnson wearing the Noiz.