The brand has enlisted the Paris-based artist Petite Meller as the face of its new campaign.
Alessandro Dell’Aqua used Erwin Blumenfeld colors to strike a positively pretty collection.
Constance Jablonski, Ana Beatriz Barros and Cindy Bruna were among supermodels who hit the brand’s runway.
Sébastien Meyer and Arnaud Vaillant named the collection Couture Future, after the line launched by founder André Courrèges in 1967.
The Berlin-based fragrance line will hold scented exhibitions and offer regular perfume-related workshops.
Short video clips on Instagram feature seamstresses musing on female role models.
Currently at Henkel, Rauch will join the parent company of the German perfumery chain early next year.
The space, dedicated to women’s fashion, is located on the department store’s second floor.
The London retailer is planning further german expansion.
With few overseas buyers and overlapping with London Fashion Week, the Madrid shows saw a 10 percent drop in attendance.
Their ambition is to create a functional follicle capable of producing hair.
The unit is part of the Swiss fragrance and flavors supplier’s drive for sustainable sourcing.