The company’s first permanent bricks-and-mortar store will debut in Palisades Village and its in-house line will roll out in Neiman Marcus.
Coty hopes to bring life back to the at-home hair-color category with an enhanced experience from using its revived Nice ‘n Easy brand.
The boutique is expected to be unveiled in the latter part of the year.
1920 Srl, the company operating the brand, filed for voluntary liquidation last October.
The jeweler’s dramatically shifted its ad spend from traditional to non-traditional channels, such as social media and events.
The five-story mansion was built in 1881 and once belonged to another society heiress, Alice Gwynne Vanderbilt.
The move follows the switch earlier this year to a new management structure.
At the event, the Men for Women in Science initiative was introduced.
Nicole Reifman discusses fashion design protection, fast fashion and the role of consumer recognition.