Marc Jacobs is moving his spring 2017 show to the Hammerstein Ballroom.
His new New York store is on the corner of Howard Street and Crosby Street in SoHo.
Constance de Polignac joins the French retailer from fashion chain Camaïeu.
Incoming president Mario Grauso will assume the chief merchant role.
The mirror records images and videos of the customer, letting them compare side-by-side images of them wearing sunglasses.
The in-store boutique will open in Los Angeles, Nashville and Toronto.