Dell, Douglas Little and Bergdorf Goodman — could there be a more offbeat collaboration?
This story first appeared in the October 23, 2009 issue of WWD. Subscribe Today.
Little, the Goth-inspired, tattooed creative director of D.L. & Co: Modern Alchemists and Purveyors of Curious Goods, has designed exotic “skins” for a limited set of Dell’s Adamo laptops and brings his creations to a different dimension via dreamy tableaux set in Bergdorf’s Fifth Avenue windows. They went on display today and will be visible through Nov. 9.
“Projects with strange combinations are the only ones I take on,” said Little, as he stood on Fifth Avenue Thursday afternoon, dressing the windows with the Bergdorf visual team. “If something has too much logic and sense, it’s not interesting to consumers.
“Adamo means to fall in love, and after reviewing the seductive craftsmanship and attention to detail of the Adamo, I, too, began to ‘fall in love,’” he continued. “I wanted to create a provocative and subversive spin on this love story that visually bridged the gap between fashion, technology and the avant-garde.”
“It’s not often that we have guest curators come in to work on our window displays, but we were intrigued by Douglas Little’s style and unexpected craftsmanship,” said David Hoey, Bergdorf’s senior director of visual presentation. In fact, the last guest dresser was Little, in 2006, when he created “Gothic Splendor” interiors in tandem with House & Garden magazine.
There are five windows that mix Little’s Adamo laptops and signature blend of Edwardian decadence, Asian mystery and rock ’n’ roll edginess with Bergdorf’s fashions. One, called Web Master/Master the Web, depicts a mannequin, caught in an elaborate spiderweb and grasping a black Adamo laptop laser etched to resemble a spiderweb with Crystallized-Swarovski Elements. Another, called “Seduce the Senses,” depicts a 19th-century opium den, where women wear ethnic-inspired pieces from Naeem Khan and are seduced by the Adamo laptop. A third window showcases a trio of hoop-skirted mannequins styled after Russian nesting dolls with a laptop encrusted with large Crystallized-Swarovski Elements stones.
“I’ve known Douglas for a long time,” said Linda Fargo, Bergdorf’s senior vice president and fashion director. “I’ve always been attracted to his sensibilities. It’s Victorian and a touch of Goth refined in an unusual way.”