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Bloomingdale’s Raises $80K for Child Center

Bloomingdale's fashion presentation and luncheon to benefit the NYU Child Study Center on April 11 raised $80,000...

Brooke Garber Neidich, chairman of the NYU Child Study Center board; Frank Doroff, vice chairman of Bloomingdale's; luncheon co-chairs Marcia Mishaan, Claude Wasserstein and Chris Mack, and Michael Gould.

NEW YORK — Bloomingdale’s fashion presentation and luncheon to benefit the NYU Child Study Center on April 11 raised $80,000, including ticket sales, proceeds of a raffle and the retailer’s donation of 10 percent of the day’s sales of Designer Collections.

Sixties-inspired dress designer Lisa Perry, whose looks were featured along with Tuleh, said she has friends on the center’s board and “when it first opened, I got involved. They do a day camp for kids who wouldn’t normally go to camp. I helped fund it in a small way.”

Describing the center’s mission, she said, “They bring [understanding] of any kind of learning disability or mental illness to the forefront so it’s not a stigma. People used to be ashamed and CSC has helped integrate kids into the mainstream.”

Perry, who praised Bloomingdale’s largesse, wasn’t only referring to the retailer’s generosity on the charity front. “Bloomingdale’s has been so incredibly supportive,” of her collection, she said. “They gave me the windows on Lexington Avenue and took out full-page ads for my collection.”

Harold S. Koplewicz, director of the center, said there are 15 million children in the U.S. with psychiatric and learning disorders. “The majority of kids with disorders go untreated,” he said. “A high percentage of juveniles in prison have attention deficit disorder and/or dyslexia.”

Noting that Bloomingdale’s has sponsored the event for four years, Koplewicz urged luncheon guests to spend money. “This is the one time I’d like to tell all of the ladies, including my wife, to shop,” he said. “Don’t listen to newspapers. Don’t listen to doom and gloom. Shop, shop, shop.”

Michael Gould, chairman and chief executive officer of Bloomingdale’s, said, “For us life is, in part, about selling merchandise. At the end of the day, nobody’s going to remember our sales, but that we were able to give back to our community.”

With that, Anne Keating, Bloomingdale’s senior vice president of public relations, took the microphone and urged guests to buy the $100 centerpieces on their tables: “I have boxes underneath the tables so you can pack them up. Come on, please buy them, I want them to go away.”