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Bon-Ton is doing its part in the battle against bullying.
This story first appeared in the July 26, 2012 issue of WWD. Subscribe Today.
The retailer’s back-to-school initiative, which kicks off Aug. 1, centers around Stomp Out Bullying, a national initiative for kids and teens that focuses on reducing and preventing bullying, cyberbullying, sexting, homophobia, racism and other inappropriate behavior in schools.
Although national antibullying awareness month isn’t until October, Bon-Ton is selling blue Stomp Out Bullying T-shirts at all its stores beginning next week. The T-shirt was designed by the team behind the Wallflower Vintage brand and produced by Sledge USA. Customers can share their antibullying message with friends via Facebook, and of those participating, Bon-Ton will select seven winners, each of whom will receive a $250 gift certificate to one of the company’s stores, as well as a $1,000 donation to their school of choice. Bon-Ton has also pledged to donate $1 for every banner created on Facebook, up to $10,000.
The shirts retail for $12, and for each purchase, $8 will be donated to the organization. In addition, from Aug. 1 through Sept. 1, shoppers can text friends to receive $20 off a $50 purchase and Bon-Ton will donate $1 to the cause for each text.
“All of us at the Bon-Ton stores want to make a difference in our children’s lives during this back-to-school season, and what better way than to support Stomp Out Bullying, a national organization focused on eradicating bullying in our schools and communities,” said Brendan Hoffman, president and chief executive officer of The Bon-Ton Stores Inc. “Our hope is that parents, teachers and children will participate in the annual Blue Shirt Day — World Day of Bullying Prevention and stand up to bullies everywhere.”
Bon-Ton operates 272 stores under the nameplates of Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s, Parisian and Younkers.