The Bon-Ton Stores Inc. promoted Hiede Gaspard to senior vice president and general merchandise manager of ready-to-wear, succeeding Kiki Lockwood, who left in April.
Gaspard was vice president and divisional merchandise manager of misses better rtw and ladies’ special sizes. She continues to report to Tony Buccina, vice chairman and president of merchandising, until February 2013, when he retires. At that time, Bon-Ton president and chief executive officer Brendan Hoffman will take over Buccina’s responsibilities for an unspecified period. Hoffman previously stated that he wants to be very visible in the markets so vendors understand his new strategies for the regional department store chain. Hoffman joined the company in February.
Gaspard started at Bon-Ton as an executive trainee in February 1997. She held buying positions in children’s and juniors until 2007, when she rose to vice president and divisional merchandise manager of juniors. In January 2010, she moved into misses.