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Fashion’s Night Out is offering retailers in the U.S. and Canada an expanded collection of FNO branded merchandise to build buzz about the Sept. 10 shopping event.
This story first appeared in the April 15, 2010 issue of WWD. Subscribe Today.
Tying in with the evening, the collection includes fashion-forward short- and long-sleeved T-shirts and tanks, in addition to a unisex hoodie emblazoned with the FNO logo and a new abstract cityscape print. Retailers interested in purchasing the limited edition collection may place orders through April 30 to guarantee delivery at email@example.com.
The collection consists of a white women’s short-sleeved T-shirt, in pima cotton ($25 suggested retail); a heather gray women’s long sleeved T-shirt ($30); a white women’s tank ($20); a men’s white short-sleeve T-shirt ($25), and a dark heather gray unisex hoodie ($60).
Forty percent of the proceeds from the collection, scheduled for August delivery, will benefit the NYC AIDS Fund. Retailers don’t have to participate in the event to sell the collection.
FNO is a global initiative created to celebrate fashion, restore consumer confidence and boost the fashion business. In the U.S., the program is a collaboration between the Council of Fashion Designers of America, NYC & Co., the City of New York and Vogue.
On the evening of Sept. 10, New York City is expected to be brimming with designer appearances, live windows, celebrity guests and other special events. Last September, in New York and 12 other cities around the world, designers, celebrities, models and fashion editors staged one-of-a-kind events in stores that stayed open to the public from 6 p.m. to 11 p.m. More than 800 stores participated last year in the five boroughs of New York City, and the event is expected to have more participants this year.
This year, the making of FNO will be the subject of an hour-long special on CBS at 8 p.m. on Sept. 15.