PARIS – After a two-year struggle, Hennes & Mauritz has finally won its battle to open a store on Paris’s famed Avenue des Champs-Elysées.
On Wednesday, Paris’s Conseil d’Etat (or Council of State) threw out an appeal lodged by the Paris mayor’s office last January, contesting the French commission’s decision to allow H&M to open on the street.
The mayor’s office had argued that yet another large-scale fashion shop on the avenue would cheapen its prestige. The Champs-Elysées, which is already home to H&M’s fast-fashion rivals including Zara and Mango, draws more than 100 million visitors a year.
H&M has commissioned high-profile French architect Jean Nouvel to design the 28,000-square-foot store.