Macy’s Herald Square led the way Tuesday night, staging a celebrity-studded dinner party for 400 guests to launch Come Together, a campaign with Feeding America aimed at providing 10 million meals to families in need.
This story first appeared in the September 18, 2009 issue of WWD. Subscribe Today.
Six hundred Macy stores held similar events Tuesday for the campaign, which encourages Americans to host dinner parties and have their guests make donations to Feeding America, a hunger-relief charity, in lieu of bringing a host gift. Macy’s will match the donations dollar for dollar until the goal of 10 million meals is reached.
Donations also may be made at any Macy’s store. On Oct. 17, the retailer will have a national “shop for a cause” day where sales of tickets providing savings on various products will benefit Feeding America.
Feeding America and Macy’s said 35.5 million Americans are at risk of hunger, including 12 million children.
During the kickoff at the Manhattan flagship, the crowd was treated to an Emeril Lagasse buffet, including chicken jambalaya, shrimp étouffée and Cajun maque choux.
Among those at the celebrity table was Martha Stewart, who sat near Terry Lundgren, Macy’s president, chairman and chief executive officer. He noted that Stewart’s deal with The Home Depot announced this week doesn’t overlap with the Martha Stewart Collection at Macy’s. “There was more duplication with Kmart,” Lundgren said, with Stewart noting that her Kmart collaboration ends in January.
Others at the celebrity table were Tommy Hilfiger, David Arquette, Clinton Kelly, Becki Newton, Wendy Williams, chefs Todd English, Ming Tsai and Cat Cora and Macy’s Peter Sachse as well as Feeding America president and ceo Vicki Escarra.