Macy’s is all revved up about its latest promotion.
This story first appeared in the May 21, 2010 issue of WWD. Subscribe Today.
Called “In Pursuit of Fast,” the retailer has teamed with Phillips-Van Heusen Corp.’s Izod division for an exhibition centered around the history of the Indianapolis 500 auto race. The Indy 500, slated for May 31, is the flagship race of the Izod IndyCar series.
Starting today and running through June 1, Macy’s will showcase photos, graphic designs and vintage race cars and memorabilia from the Indianapolis Motor Speedway Hall of Fame Museum’s collection. Custom-built installations will be exhibited down the main aisle and in the men’s store at the retailer’s Herald Square flagship as well as in Macy’s locations in Indianapolis and Chicago.
Complementing the exhibit is a collection of limited edition IndyCar Series apparel for men and women. In Herald Square, a shop for the merchandise has been installed on the main floor. Macy’s, which is the exclusive retailer for the collection, will offer the new Winning Car Series collection, which includes vintage T-shirts that celebrate the first Indianapolis 500 winner, the 1911 Marmon Wasp; the 1939-40 Maserati, and the 1948 Novi, in select stores and online. Additional Indy-inspired Ts will be sold at all stores. Prices range from $14.98 to $65 for graphic and vintage Ts and golf polos.
“There are few events that have the profile and broad appeal of the Indy 500,” said Jeff Gennette, Macy’s Inc.’s chief merchandising officer. “Over the next few weeks, some of the top drivers of the 2010 Indy 500 will make appearances at select Macy’s stores.”
On Tuesday, 25 top drivers including Dario Franchitti, Helio Castroneves, Will Power, Scott Dixon, Ryan Hunter-Reay and Danica Patrick, the first woman to win an IndyCar race, will visit the 34th Street store dressed in their race-day uniforms to sign autographs and perform outdoor stunts. Mario Andretti also is scheduled to appear.