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Macy’s to Host Hollye Jacobs

The breast cancer survivor and award-winning blogger will be at a book signing for her first tome today at the retailer's Herald Square flagship.

Breast cancer survivor and award-winning blogger of Thesilverpen.com Hollye Jacobs will be at a book signing for her first tome today at the Macy’s Herald Square flagship. Titled “The Silver Lining: A Supportive & Insightful Guide to Breast Cancer,” the book informs women how to cope with the disease and its treatments and options, as well as practical matters such as what to bring to chemo and how to talk to children and relatives about cancer.

The event is in conjunction with Wacoal’s charitable “Fit for the Cure” program that supports breast cancer awareness, research and treatment through its partnership with the Susan G. Komen Foundation. Wacoal sponsors nearly 1,200 “Fit for the Cure” bra fitting events at retailers every year where an average of 53,000 women are fitted. This will mark Wacoal’s 14th year with the Komen foundation for which Wacoal has raised nearly $4 million for the organization’s breast cancer research and community health programs. Wacoal donates $2 to the Komen foundation for every woman who gets fitted without a purchase, and also donates an additional $2 for every bra or shapewear piece by Wacoal or b.tempt’d purchased that day.

The first 100 customers to make a Wacoal purchase of $80 or more at Macy’s will receive a free book.

Jacobs along with coauthor and photographer Elizabeth Messina, will be on hand at the Macy’s sixth floor lingerie department at 6 p.m., where there will be a Q&A session with the media and shoppers.

Jacobs said her goal is that all women will have access to a copy of her book, even those who might not be able to afford it. In order to get Jacobs’ mission off the ground, a “Silver Strap” for “The Silver Lining” program has been created with 100 percent of proceeds of a special silver bra strap, which retails for $10 on fitforthecure.com, to buy copies of her book for women who can’t otherwise afford them. Suggested retail for the book is $29.99.

“When I was sick, I began looking for a book that was clinically credible and beautiful, but there was no book out there in the market. When you’re a patient, it’s overwhelming to try and find out what you need to know. I put on my virtual scrubs and approached the disease through my clinical lens,” said Jacobs, a former pediatric nurse. “What I have been able to do is take my expertise in health care and translate that in a way that is accessible and relatable to people.”