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Neiman Marcus will grow its distribution internationally to 100 countries through a partnership with FiftyOne Global Ecommerce, a technology company that helps retailers transact online with customers abroad.
This story first appeared in the November 7, 2012 issue of WWD. Subscribe Today.
Neiman’s move follows several other retailers that are already bringing their Web offerings overseas by working with FiftyOne Global Ecommerce, including Barneys New York, Nordstrom, Macy’s, Bloomingdale’s and Saks Fifth Avenue. The technology enables international shoppers to complete orders on the retailer’s Web site in their local currencies, using various payment methods and without worrying about figuring out currency conversions or tariffs.
“Neiman Marcus has stature as a global fashion authority and our partnership with FiftyOne enables us to readily serve our international customers,” said John Koryl, president of Neiman Marcus Direct.
“The enthusiasm for luxury brands within the global marketplace is considerable, and by working with Neiman Marcus to expand its e-commerce capabilities, we can provide an easier, more enjoyable way for international consumers to browse and buy products from the world’s top designers,” said Michael DeSimone, chief executive officer of FiftyOne Global Ecommerce. “At FiftyOne, we combine our extensive knowledge of global markets with real-time data to create an international e-commerce solution that best suits our retailers’ goals for growth and expansion.”
To encourage people abroad to shop early for holiday gifts, Neiman’s is offering flat-rate shipping on all international purchases through Dec. 10.
Neiman’s previously said that it is developing an e-commerce site with Hong Kong-based Glamour Sales Holding. The site is seen launching before Chinese New Year. The Dallas-based luxury chain invested $29.4 million in Glamour Sales Holding.
FiftyOne manages all aspects of international orders, including multicurrency pricing and payment processing, landed cost calculation, customs clearance and brokerage, international fraud management, international logistics orchestration and customer-experience parity.