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In the height of the fall fashion season, why not give some exposure to furniture and art for a change?

This story first appeared in the September 16, 2008 issue of WWD.  Subscribe Today.

Nordstrom’s flagship in Seattle has a Dale Chihuly glass installation in its Sixth Avenue and Pine Street corner window to raise awareness for the Pilchuck Glass School’s annual auction Oct. 30, while Neiman Marcus in Dallas is currently devoting some serious floor space and windows for sofas, chairs, coffee tables, sculpture and photography from the Ralph Pucci International showroom, intertwined with fashion. Both exhibits are on for about a month.

“This is something we don’t do every day,” said Neiman’s vice president of store development Ignaz Gorischek. “We have always focused on having beautiful, unique artisan furniture for customer seating and visual enhancements to the fashion product. But Ralph Pucci is being presented in our store as an exhibit, if you will, and everything is for sale through his showroom,” which is located at 44 West 18th Street in Manhattan.

“It’s a mix of classic furniture and surreal sculpture. The contrast makes a powerful statement,” Pucci said. “Retailers realize they have to do these kinds of things to make stores entertaining and drive business.”

Pucci is providing furniture by Jens Risom, Paul Mathieu and Vladimir Kagan; sculpture by John Koga and Jerome Abel Seguin; contemporary lighting from David Weeks; landscape photography with words from Christopher Makos, and the Pucci mannequins.

Chihuly is the co-founder of the Pilchuck Glass School. His installation consists of blue reeds, or spears, and Niijima floats on a bed of glass, inspired by Chihuly’s visit to the island of Niijima in Japan.

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