The fittings boudoir at Harrods.
Appeared In
Special Issue
WWD Intimates issue 07/24/2008

Harrods has introduced an air of opulence to London lingerie shopping. The Knightsbridge department store renovated its lingerie department in May, creating a 10,225-square-foot space complete with a personal VIP fittings boudoir, grand bespoke chandeliers, black lacquer display tables and soft antique sofas. Other special features include a dedicated section for designer collections including Dior Prêt-à-Porter, Dolce & Gabbana and Roberto Cavalli, and an area devoted to organic and ethical lingerie lines. In-store boutiques have also been created for Agent Provocateur, Myla, La Perla and Hanro.

This story first appeared in the July 24, 2008 issue of WWD.  Subscribe Today.