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Harrods has introduced an air of opulence to London lingerie shopping. The Knightsbridge department store renovated its lingerie department in May, creating a 10,225-square-foot space complete with a personal VIP fittings boudoir, grand bespoke chandeliers, black lacquer display tables and soft antique sofas. Other special features include a dedicated section for designer collections including Dior Prêt-à-Porter, Dolce & Gabbana and Roberto Cavalli, and an area devoted to organic and ethical lingerie lines. In-store boutiques have also been created for Agent Provocateur, Myla, La Perla and Hanro.
This story first appeared in the July 24, 2008 issue of WWD. Subscribe Today.