Nordstrom is getting conceptual.
This story first appeared in the September 27, 2013 issue of WWD. Subscribe Today.
The Seattle-based retailer on Oct. 10 will launch Pop-In @ Nordstrom, an ongoing series of themed pop-up shops in eight Nordstrom stores and on nordstrom.com. The in-store shops will be different sizes, ranging from 450 square feet to 1,000 square feet.
The inaugural Pop-In will be an homage to all things French. It will feature a selection ranging from vintage Chanel and Yves Saint Laurent to Cédric Rivrain, the well-known French artist, whose fashion illustrations are in demand. The Pop-In shop will also feature products from Merci in Paris, a philanthropic store that donates 100 percent of its proceeds to Madagascar. Nordstrom operated a similar store in New York’s SoHo called Treasure & Bond, which the company closed in August. Merci offers new and vintage clothing and collections created by young designers especially for the store. This is the first time Merci will be sold in the U.S.
Rafael de Cárdenas, who has done work for Cappellini and Nike, designed the French Nordstrom in-store shop. De Cárdenas said the pop-up stores are “an unprecedented project for Nordstrom, and obviously for us as well. Many of the design ideas came from a run around Place des Vosges.”
The French concept shop has a green exterior and green and white diagonally striped walls with the word “Oui” on the outside. It has an entry and is self-enclosed. Each new Pop-In concept will have a different design, a Nordstrom Inc. spokeswoman said.
M/M Paris created special branding and designed a bag for the project.
Nordstrom has brought innovation to its product mix before. In 2012, the retailer signed a deal with Topshop, allowing Nordstrom to sell Topshop and Topman in its stores.