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Sheryl Crow is the cover girl for Bloomingdale’s sixth-annual Pink Book arriving in mailboxes starting Monday, which kicks off the store’s October campaign to fight breast cancer. Inside the 27-page catalogue, Crow discusses her bout with breast cancer, plus her upcoming Broadway musical adaptation of the movie “Diner,” her two adopted children and making music.
This story first appeared in the September 28, 2012 issue of WWD. Subscribe Today.
Photographed by Ben Watts, the 50-year-old Crow models three outfits with items from Joie, Bella Dahl, Equipment and Rag & Bone. “Someone like me shouldn’t be diagnosed with breast cancer, that’s what was going through my mind,” Crow says in the interview. “I wasn’t thinking about a diagnosis. I was just doing what I was supposed to do, which was staying on top of my mammograms. It was a shock.”
The Pink Book also has a tribute to the late Evelyn Lauder, founder of the Breast Cancer Research Foundation, by author, cartoonist, philanthropist and cancer survivor Marisa Acocella Marchetto; a spread on doctors and researchers in cancer research, and an array of products to earn points and contribute dollars to the cause. Aside from the book, the Bloomingdale’s campaign covers store and online activities and partners with the Estée Lauder Cos. Inc., the BCRF and grass-roots organizations such as Breast Oasis, The Cancer Vixen Fund and The Tutu Project. “Bloomingdale’s is proud to do our part in continuing Evelyn Lauder’s passionate quest to not only end breast cancer but prevent it,” said Michael Gould, chairman and chief executive officer of Bloomingdale’s, which since 2005 has raised more than $4 million for BCRF.