Shopkick and Macy’s today are rolling out a national shopping app program that allows consumers to earn “kick” rewards just for walking in to more than 800 Macy’s stores, as well as receive exclusive deals and offers.
The rollout is through Mood Media Corp.’s audio system that allows Macy’s to activate a patent-pending “shopkick signal.” The new technology partnership between Shopkick and Mood Media is already accessible in Mood’s 580,000 customer stores.
Consumers who are present in-store can use their smartphone to pick up signals that tell the handset about rewards and deals. Access via the smartphone is layered upon in-store audio via an existing Mood Media player or added as an option to any new Mood Media audio system.
RELATED STORY: Digital World Now Coaxing Shoppers Back to Stores >>
Shopkick says its location-based rewards program helps retailers attract more foot traffic. Its inaugural partners since 2010 include Macy’s and American Eagle Outfitters. Back then, there were only five Macy’s stores participating in the launch. The new technology increases the store base access as well as increases the program to 50 new geographic markets.
“As the anchor store to hundreds of shopping centers, downtowns and destination malls across the country, Macy’s is in many ways the ultimate retailer,” said Doug Galen, Shopkick’s chief revenue officer.
“At Macy’s, we’re dedicated to being an omnichannel innovator, so our customers can always benefit from the latest and greatest technology. We were one of Shopkick’s inaugural partners, initially offering this innovative application in select markets in 2010,” said Martine Reardon, Macy’s Inc.’s chief marketing officer. “With this national roll-out less than two years later, we are continuing to bolster mobile efforts that enhance the shopping experience in our stores while creating an immediate and personal interaction with our customers.”