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TOKYO — Uniqlo will open a new men’s area at Selfridges on Feb. 23, according to the London department store and Fast Retailing, which runs the casual brand chain.
The new area will span about 1,000 square feet and be located in the first-floor men’s department. It will stock Uniqlo’s new tailoring range, as well as staples such as cotton and cashmere sweaters in Uniqlo’s signature bright colors.
The space will also showcase a collection called Japanese Denim that features regular and selvedge denim produced in Japan. The collection is the fruit of a collaboration between Uniqlo and Japanese denim manufacturers Kaihara.
“Uniqlo brings the best in contemporary, affordable design and an authoritative voice to the Selfridges brand mix,” said Gary Edgley, senior men’s wear buyer at the store. Simon Coble, Uniqlo U.K.’s chief executive officer, called the new area a “milestone” for the growth and expansion of the brand.
A spokesman for Fast Retailing in Tokyo said Uniqlo’s men’s wear had earned a good reputation in the U.K., where it relaunched in 2007, and the new space at Selfridges would introduce the brand to a different set of customers. The brand already has two freestanding stores on Oxford Street.�