Adam Lippes is popping up in Buffalo, N.Y.
This story first appeared in the September 30, 2008 issue of WWD. Subscribe Today.
The contemporary sportswear designer will open his first pop-up store in his hometown of Buffalo on Oct. 10. Located at 5454 Main Street, the 4,000-square-foot space will house the entire Adam collection for women and men. The store, which will close just after the New Year, will also be one of the first places where shoppers can find the designer’s modern basics collection, consisting of tissue-thin jersey T-shirts, viscose and cashmere hooded wrap tops, draped open-neck jersey dresses, viscose waffle-knit long-sleeve crewneck tops and ponte knit leggings.
“I have always been fascinated by the idea of a pop-up store in an outer market,” Lippes said. “I particularly love Buffalo, since it is where I grew up and spent my formative years.”
The opening of this pop-up shop will bring Lippes’ overall sales expectations to $15 million by the end of the year. The Adam brand is available in over 250 stores in 10 countries including Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue and Intermix in the U.S., as well as Joyce in Hong Kong, Garderobe in Russia, Olive in Indonesia, shopbop.com, shopadam. com and his own freestanding fl agship in Manhattan’s Meatpacking District. The Adam collection retails from $40 for a T-shirt to about $1,000 for a coat or highly detailed dress.