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Berluti Adding to Paris Store Count

Luxury men's brand signs lease for third boutique in the French capital.

Appeared In
Special Issue
Men'sWeek issue 10/25/2012

PARIS — Expanding its presence in the French capital, Berluti said it would open a boutique at 9 Rue du Faubourg Saint-Honoré, ultimately bringing its Paris store count to four.

Spread over three floors and some 5,400 square feet, the unit is slated to open in the second half of 2013 and feature a dedicated area for bespoke shoes, as well as its new lines of ready-to-wear, leather goods and accessories.

It takes over a location currently occupied by Façonnable, and a stone’s throw from the Paris flagships of Lanvin and Hermès.

Also on Wednesday, Berluti, owned by LVMH Moët Hennessy Louis Vuitton, said it had acquired the elite bootmaking atelier of Anthony Delos to create its made-to-measure shoes. Last year, Delos, 34, won a prestigious award known as Meilleurs Ouvriers de France, for craft abilities, sponsored by the French Ministry of Labour.

Based in Les Rosiers-sur-Loire, which is southwest of Paris, the atelier employs five people and received the Entreprise du Patrimoine Vivant (or Living Heritage Company) distinction from the French Ministry of the Economy, Industry and Employment.

The bootmaker acquisition echoes the LVMH brand’s purchase last June of French men’s firm Arnys with the intention of applying its expertise in made-to-measure suits — along with a prime retail site at 14 Rue de Sèvres — to support Berluti’s expansion drive and ambitions as a luxury lifestyle label for men.

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That Left Bank unit is slated to open in mid-2013, according to a spokeswoman. The brand also operates boutiques on Boulevard Saint-Germain and Rue Marbeuf. She characterized the Faubourg as a “different area” with more international exposure that attracts “connoisseurs from all over the world.”

Antoine Arnault, chief executive officer of Berluti, said the Faubourg opening “marks an important milestone in the development of our brand and will help further enhance its visibility and the excitement around the work we are doing. It is also a return to the roots of our brand, as the new store is only a few steps from the Rue du Mont-Thabor where Torello Berluti opened a store in 1928.”

Façonnable said it would vacate the Faubourg site in December and concentrate on its two other Paris stores while it considers “a new boutique location in the heart of the Paris capital.”