LONDON — Two British brands, Burberry and Ballantyne, have increased their presences in Tokyo.
Burberry has opened its third Tokyo unit in Marunouchi, a growing luxury retail area in the city’s central business district. The new store is 11,030 square feet over one floor. The store boasts a central accessories hall and a shoe room and sells all of the Burberry London lines in addition to eyewear and fragrances.
This story first appeared in the January 2, 2008 issue of WWD. Subscribe Today.
Burberry opened its first freestanding store in Japan in Ginza in 2000, and the second in Omotesando in 2004.
Meanwhile, Ballantyne has opened its first freestanding Tokyo store, in Ginza. The boutique is 648 square feet over two floors and stocks the full knitwear range. The store is part of a new generation of Ballantyne units, already unveiled in Milan and London.
“It’s a great opportunity for us to open a flagship that combines the best of British character and Italian creativity,” said Matteo di Montezemolo, a member of Ballantyne’s board and one of the main investors in the company.
“We also took the opportunity to launch the limited edition Diamond Bag — which is really important for the brand’s development,” he added, referring to a leather handbag based on a Sixties model from the company’s archives.
The store’s interior features pinstripe carpets, soft lighting, a muted color palette and dark brown ebony shelves.
Ballantyne openings in the near future will be in Italy, in Cortina d’Ampezzo, Portofino and Florence.