BERLIN — There were prizes galore at the 2011 World Retail Conference, which closed its three day run in Berlin Wednesday. Following the induction of Neiman Marcus chairman Burt Tansky, El Corte Inglés chairman and chief executive Isidoro Alvarez and Fast Retailing’s founder and president Tadashi Yanai into the Retail Hall of Fame, Burberry was crowned Retailer of the Year and Roger N. Farah, president and chief operating officer of Ralph Lauren Corp. won Outstanding Leadership of the Year at the 2011 Oracle World Retail Awards.


Other Oracle wins “of the year” went to Inditex as the year’s top International Retailer; Responsible Retailer was Marks & Spencer; winning Etailer 360buy.com; Emerging Market Retailer was Brazil’s Grupo Pão de Açúcar; Myer, Melbourne took Store Design; Tesco Multichannel; Walgreens and Arc Worldwide had the year’s top ad campaign, and the Retail Innovation Award went to Eataly, the New York food format, while Adidas was named business winner for its adiVERSE Virtual Footwear Wall. In the student Futures Challenge, the Hong Kong Polytechnic University won the vote for its theoretical entry strategy for the Chinese brand Blanc de Chine in leading Berlin department store KaDeWe.


The results of OC&C Strategy Consultants’ second Retail Proposition Index reviewing the world’s most popular retailers were made public at the conference Wednesday. For the second year running, Amazon took the top honor. The survey asked 21,000 consumers in the U.S., U.K., France, Germany, the Netherlands and China to rank 383 retailers on price, quality, look and feel, choice of products, online proposition, value for money, service and trust.


Amazon wasn’t only most popular retailer internationally, but ranked first in terms of product choice, value for money, service, trust, and Web site look and feel. The remaining proposition element champions were Primark for low prices; Picard for product quality; Zara for fashionability; Douglas for store look and feel, and Otto for online proposition. As for the numbers 2-10 in the overall most popular line-up, the winners, in order, were Picard, M& S Simply Food, John Lewis, Play.com, DM, Waitrose, Ikea, eBay and new entrant Bol.com.