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TOKYO — Calvin Klein has a new home here — at least for the next 12 days.
This story first appeared in the November 11, 2010 issue of WWD. Subscribe Today.
The company on Tuesday opened its first ever multibrand pop-up shop on Cat Street, a trendy shopping strip that intersects tony Omotesando Avenue.
The more than 1,600-square-foot space carries a mix of Calvin Klein Collection, Calvin Klein Jeans, Calvin Klein Underwear, Calvin Klein Home and a series of limited edition ck Calvin Klein gold products. It will go dark Nov. 22.
The entire Calvin Klein crew and soccer star Hidetoshi Nakata, who appears in the brand’s underwear campaign, descended on the luminous white store to host an opening party Tuesday night.
Tom Murry, president and chief executive officer of Calvin Klein Inc., said the company is using the store to gauge the “interest level” for the top-tier Collection business. The company has been looking to reintroduce the designer brand to the Japanese market for a few years, and Murry reiterated that he hopes to open a flagship and shop-in-shops here in the near future. A Tokyo Collection store, operated by Onward Kashiyama Co. Ltd., shuttered several years ago and the pop-up boutique is currently the only place to buy the luxury collection in the country.
Overall, Murry said the Japan business, which includes ck Calvin Klein and Jeans, is faring relatively well. Although Japan accounts for only $200 million of the company’s $6.5 billion in turnover, the executive stressed the importance of the market, which is Calvin Klein’s oldest outside the U.S. He said the men’s business never really slowed down — despite the recession — and women’s sales are showing signs of recovery.
“We’ve done possibly better than most so it’s held up pretty well,” he said.
Francisco Costa, creative director for the women’s Collection business, said he was enjoying his first trip back to Tokyo in two years. “With Japan, it feels like this is the moment,” he said. “I find this area to be so alive.”
Kevin Carrigan, creative director for ck Calvin Klein and Calvin Klein Jeans, voiced a similar sentiment. “It feels like people are shopping again and enjoying fashion, which is great because that’s what it’s all about,” he said.