Chanel, which will stage a Paris-Moscow themed collection of ready-to-wear here in December, is also on the move in the Ukraine.
This story first appeared in the October 27, 2008 issue of WWD. Subscribe Today.
The French luxury firm recently opened its first freestanding boutique in the Eastern European nation: a 3,100-square-foot unit in the luxury shopping mall Mandarin Plaza.
“Our visibility is truly exceptional: Coming from the Kreschatik [a prime shopping street], you see only the entrance of the Chanel boutique in the middle of the square,” said Bruno Pavlovsky, Chanel’s president of fashion.
Chanel fragrances and beauty products have been present in the Ukraine since 1995, but this marks the first time ready-to-wear, accessories and fine jewelry are available. The new boutique dedicates some 850 square feet to watches and fine jewelry. (A multibrand retailer, Royal Time, also carries Chanel watches.) Pavlovsky said the company’s Ukrainian customers are dedicated followers of fashion, know the brand well and favor sophisticated and trendy pieces. Bestsellers since the opening include “everything which is trendy and Chanel-oriented,” in particular the house’s signature two-tone shoes.
“Today it is a country with a strong potential and it still has a lot of energy and dynamism,” Pavlovsky said of the Ukraine.