PARIS — Reinforcing its presence in the Middle East, Chanel opened a 7,100-square-foot boutique in the Dubai Mall last month, its first company owned location in the region.

This story first appeared in the May 29, 2009 issue of WWD.  Subscribe Today.

Chanel already operates two other boutiques in Dubai with its longtime partner in the Middle East, Chalhoub Group. The new boutique brings its complement in the region to eight.

Designed by architect Peter Marino, the Dubai Mall unit has a residential feel, with some 4,100 square feet devoted to ready-to-wear and accessories over white and beige marble floors appointed with black furniture.

An Art Deco style, with plush sofas and mirrors, demarcates a special area for watches and fine jewelry, which boasts a separate entrance.

Artworks are also scattered throughout the shop, including a deer sculpture by the late François-Xavier Lalanne and a serigraph by Yto Barrada depicting the founding designer’s astrological sign, Leo.