MILAN — Wooed by West Hollywood’s mix of edgy fashion and a relaxed atmosphere, Stefano Gabbana and Domenico Dolce will inaugurate a flagship for their D&G brand on Robertson Boulevard today.
This story first appeared in the December 10, 2008 issue of WWD. Subscribe Today.
“This is a strategic opening for the group on a global scale. Locating a D&G store in a very important street both for its positioning and visibility allows us to speak directly to our public,” said Gabbana.
The new store brings to eight the number of D&G freestanding units in the U.S.
The 6,893-square-foot store carries the brand’s full assortment of men’s and women’s apparel, underwear, beachwear, accessories, eyewear and jewelry. The space was decorated by the designers and Dordoni Architetti Studio. “We think this boutique boosts the collections without overwhelming them,” said Gabbana.
Added Dolce, “The interiors are kaleidoscopic. We had fun matching sharp structural elements such as steels and mirrors with more opulent materials like purple velvet.”
White metal, glass and stone make up the exterior, which also boasts a courtyard with ivy-covered teak walls. The interior features glass, both mirrored and clear, and sanded and glossy steel, offset by muted pink carpeting and lighting reminiscent of a photographic set.
The firm declined to reveal a first-year sales forecast.