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Dior to Open in Dallas

The brand plans to open its only full-line women’s store in Texas in February at Highland Park Village.

DALLAS — Christian Dior plans to open its only full-line women’s store in Texas in February at Highland Park Village here, joining Alexander McQueen and Yves Saint Laurent as the third European fashion house to set early 2013 debuts at the center.

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Highland Park Village owners Ray and Heather Washburne and Stephen and Elisa Summers have intensified the center’s focus on luxury since they bought it in 2009.

“We’re having a great time filling the village with the cutting-edge of fashion that represents what people are wanting,” said Stephen Summers, who manages leasing. His wife, Elisa, and Heather Washburne are sisters and heirs to part of the H.L. Hunt oil fortune.

“Dallas is a major market for fashion, and Stephen and his family have done a fantastic job of upgrading that center,” said Pamela Baxter, president of Christian Dior Couture. “We’re very excited to get it open and start cultivating the local Dallas client.”

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The Dior store spans 3,300 square feet plus 1,300 feet of storage space. Formerly a camera shop, the store will be decorated with many of the same furnishings, textures and hues as the company’s Peter Marino-designed flagship in New York.

The YSL store, which measures 1,758 square feet, is located between Christian Louboutin and Diane von Furstenberg. McQueen plans a spring opening for its 1,758-square-foot boutique, its fifth in the U.S.

The Dallas unit will be Dior’s 15th in the U.S. Dior is also preparing to open its fourth U.S. Dior Homme store in late November in the Miami Design District, Baxter added.

Baxter declined to project sales but said they should be in line with the center’s average productivity, which Stephen Summers pinned at $1,782 a square foot for fashion tenants.

Summers said overall sales are up 12 percent year this year through August and ahead 15 percent for the last 12 months.

YSL had been expected to open earlier, but Summers said it’s been delayed as Hedi Slimane, who last month showed his first collection for the house, “is putting his touch on everything.”

Among the Village’s newest fashion brands are Akris, Lela Rose and Billy Reid, while longtime tenants include Hermès, Chanel, St. John, Polo Ralph Lauren and Escada. The center also houses Carolina Herrera, Harry Winston, Christian Louboutin, Diane von Furstenberg, Scoop, Jimmy Choo, Tory Burch, Vince and Beretta.