PARIS — It may be women’s fashion week here, but the Dries Van Noten man is claiming some of the spotlight.
This story first appeared in the September 29, 2010 issue of WWD. Subscribe Today.
The Belgian design house, which presents its women’s collection this afternoon, also opened its first men’s-only store at 9 Quai Malaquais, a few doors down from its women’s boutique.
Facing the Seine River on Paris’ left bank and set in a former art gallery, the 1,076-square-foot shop’s interior boasts the gallery’s original Seventies rust-colored lacquered paneling, while furniture and design objects from the 18th, 19th and 20th centuries, handpicked by the designer, add to the rich vintage feel.
To mark the occasion, Dries Van Noten unveiled his debut evening collection for guys. Sold exclusively at the Paris store, the collection boasts tuxedo jackets and trousers, silky tops and bottoms and a velvet dinner jacket (in a color resembling the shop’s fiery interior). A small one-of-a-kind accessories collection in a similar tone is also on sale.
Dries Van Noten now counts a total of four freestanding units: in Antwerp, Belgium; Tokyo, and Paris, which has two locations.