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Gucci’s Paris Flagship Celebrates Renovation

The luxury brand will offer several limited edition items to mark the occasion.

Gucci’s limited edition New Jackie bag and silk scarf.

PARIS — Gucci’s flagship here has a new skin.

This story first appeared in the December 28, 2010 issue of WWD.  Subscribe Today.

The Italian luxury brand is celebrating the renovation of its store at 23 Rue Royale with limited edition items, including a New Jackie bag in gray ostrich, limited to six pieces, and a silk scarf featuring the shop’s address.

The 14,000-square-foot unit is one of 30 worldwide showcasing creative director Frida Giannini’s design concept. It combines signature Gucci materials such as rosewood and marble with Art Deco-inspired elements, including ribbed glass, polished gold and smoked mirror.

“Rue Royale is one of Europe’s most prestigious retail destinations, so I wanted to amplify the luxuriousness of the boutique’s environments through natural light and space to create an aesthetic which is complementary to the vision of the house today,” Giannini said.

The boutique will be the first Gucci store in Europe to offer customers a made-to-order service for its New Bamboo bag, which will be available in three sizes and 25 shades of crocodile skin. Each bag comes personalized with the owner’s initials on the inner part of the flap and on the mirror case.

The ground floor houses men’s wear and accessories, luggage and small leather goods. The first floor is dedicated to handbags, women’s accessories, jewelry, silk and fragrances, the second to women’s wear and the children’s collection occupies the third floor.