Gucci will open a new store today in the Village Mall in Rio de Janeiro. The 3,498-square-foot shop will feature a range of women’s and men’s accessories, as well as the Gucci children’s collection.
This story first appeared in the January 15, 2013 issue of WWD. Subscribe Today.
“This is our fifth store in Brazil and the first in Rio de Janeiro, underscoring our belief in the long-term potential for this market,” said Patrizio di Marco, president and chief executive officer of Gucci. “In fact, from the beginning of this year we have established a fully dedicated team and structure in São Paulo to support the growth of our business in Brazil and the rest of Latin America.”
Designed by Frida Giannini, Gucci’s creative director, the store incorporates open space and luxurious materials such as marble and rosewood, along with ribbed glass, warm polished gold, bronze mirrors and bronze glass as a nod to the Art Deco era. Geometric lines, including Gucci’s signature web striping, define the space. In addition, materials and accents indigenous to Brazil have been incorporated into the store’s design. “Black cosmic” marble, mined from quarries native to Brazil, is used throughout the floor of the perimeter facade and storefront display areas. The handbag display area features custom black panels covered by ivory wood veneer or ivory lacquer.
The store features handbags, small leather goods, jewelry and luggage, in addition to the children’s wear. The Brazil series of the GG Flag Collection, an exclusive line of accessories identified by the green, yellow and blue Brazilian flag and a new stylization of the interlocking GG logo, is also offered in the Rio de Janeiro store. Twenty-five percent of the retail price of each GG Flag Collection item sold will be donated to UNICEF education initiatives.
Gucci presently has stores at the Iguatemi shopping centers in São Paulo and Brasília, which opened in 2009 and 2011, respectively, and at Cidade Jardim and JK Mall, both of which opened last year.