DALLAS — Tom Ford, Ermenegildo Zegna and Brunello Cucinelli are set to make their debut this fall at Highland Park Village as the luxury center accelerates its strategy to create an international shopping destination.
This story first appeared in the July 2, 2013 issue of WWD. Subscribe Today.
“Since we bought this center, we have almost doubled sales in four years,” said Stephen Summers, co-owner and leasing director. “We think the addition of Tom Ford, Cucinelli, Zegna and [recent] openings of Alexander McQueen, Dior and Saint Laurent will create a record-setting year.”
In other leasing news at the open-air shopping center, Rag & Bone is building a 3,478-square-foot flagship set to open in July, and James Perse is taking over Rag & Bone’s 1,804-square-foot pop-up shop that opened in December.
Tom Ford will present a full-line men’s and women’s store in 3,798 square feet on the ground level with 1,104 square feet of stockroom space above, Summers noted. Signage on the black-and-white barricade erected in front of the construction site promises a September opening. It’s located next to Williams-Sonoma in a spot formerly occupied by Rugby Ralph Lauren.
Zegna, at 2,122 square feet, and Cucinelli, with 2,153 square feet, are moving into space that had been held by Pockets, an independent designer men’s shop that closed this spring when proprietor David Smith retired.
Both brands have strong wholesale businesses in Dallas at Neiman Marcus and Stanley Korshak. Cucinelli will offer women’s as well as men’s wear, while Zegna will stock a full range of accessories in addition to casual and tailored clothing, Summers noted.
Business has been “amazing” at the center, said Summers, with comparable sales at fashion stores up 14 percent this year through April. Average sales per square foot exceed $1,850 for fashion stores up to 5,000 square feet, he said.
Summers is studying the feasibility of adding a boutique hotel to the center atop the building that houses Chanel, Anthropologie and Starbucks.
“We’ve got plans for it, but still a long way to go in terms of getting approval from the town,” Summers said. “It would be a really great addition to the community and our retail tenants.”
The Village is located in a residential area across from the Dallas Country Club in Highland Park, an affluent, independent town situated three miles north of the skyline. An experiment with keeping stores open in the evening and on Sundays was abandoned this spring when it failed to draw traffic.
Since Summers bought the property in 2009 with his wife, Elisa, and Heather and Ray Washburne, the village has seen openings of Billy Reid, Christian Louboutin, Diane von Furstenberg, Leggiadro, Stella McCartney and Trina Turk, among other changes. Sisters Elisa Summers and Heather Washburne are among the heirs to H.L. Hunt’s oil fortune.