PARIS — Issey Miyake has opened a new Rue Royale boutique here, uniting the men’s and women’s Issey Miyake, Haat and Cauliflower lines, as well as watches, scents and Pleats Please accessories.
This story first appeared in the December 16, 2008 issue of WWD. Subscribe Today.
Spanning about 4,500 square feet with minimalist lines, the industrial space, designed by Jean-Guillaume Mathiaut, features an exposed ceiling, a polished cement floor, white pillars and white merchandising blocks made from Corian.
The store’s changing rooms, two Corian monoliths that flank the main glass entrance, glow with embedded LED lightsticks, as do window panels that line one side of the boutique, its only natural light source coming from the main entrance. A catwalklike, 40-foot-long Corian block in the store’s belly is destined to showcase young artists, with an installation of Keiji Koga’s music-emitting banana leaves currently on display.
Situated in a cobbled courtyard, the store’s futurist allure is in stark contrast to the 17th-century building.
Miyake bills it as an “experimental space” with limited edition designer goods housed in a shelving grid. Clothing floats from suspended, brushed-steel rails that trace the store’s perimeter, with each group indicated by mannequins.
“We aim to position the store on a level with our New York flagship,” said Jerome Schlegel, managing director for Issey Miyake France. First-year sales for the store are expected to be 5 million euros, or around $7 million, he said. The brand already operates a Pleats Please store in the city’s Saint-Germain district.