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Issey Miyake to Open New Concept Store in Tokyo

The new store, featuring the work of five young designers, collectively known as Reality Lab, marks the launch of a new men’s line.

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TOKYO — Issey Miyake is opening a new concept store here, featuring the work of five young designers, collectively known as Reality Lab, and marking the launch of a new men’s line.

This story first appeared in the November 11, 2013 issue of WWD.  Subscribe Today.

The new store, dubbed Reality Lab Issey Miyake, opened today. It occupies a space in the same building as a storefront for 132 5, another Miyake brand. The outpost, combined with its companion store 132 5, covers 4,341 square feet of selling space.

The store sells a mixture of merchandise from the Miyake universe including the brand’s range of Bao Bao bags and a line of origami paper lamps produced by the Italian company Artemide. There is also a series of handbags designed in collaboration with Tokyo-based product designer Mike Abelson. The straps of the bags are made of woven paper from Japan’s northern Tohoku region, scene of the 2011 tsunami.

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The new store will also carry Homme Plissé, a new men’s brand that is essentially the male version of the company’s Pleats Please line for women. The core of the brand’s product offering will consist of 10 styles of pleated garments, including T-shirts, cardigans and pants, all in four main colors: light gray, dark gray, blue and black. Some items will be available in additional colors, and a few coats and jackets will round out the offering. Prices for the polyester garments will range from about 12,000 yen, or about $122, for a T-shirt to 50,000 yen, or $507, for a coat.

From Thursday, Homme Plissé will also be available at the Issey Miyake stores in Tokyo and Osaka, as well as at the Shibuya Parco department store.

Reality Lab’s other apparel brand, 132 5, launched in 2010. Its concept is based on computer-generated patterns and intricately folded fabric. It now includes a range of clothing for both men and women, made from recycled polyester and recycled plastic bottles.

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