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Stella McCartney is making tracks in Moscow.
This story first appeared in the February 7, 2008 issue of WWD. Subscribe Today.
The designer opened her first Russian store this week at Kuznetsky Most, in the center of town. The store will carry the designer’s full collection, including ready-to-wear, shoes, lingerie, fragrances, sunglasses and the organic skin care line CARE.
“We are delighted to take our first step into the rapidly growing Russian market,” said chief executive Marco Bizzarri. “We believe Russia’s luxury-savvy consumers will appreciate Stella McCartney’s naturally sexy and modern approach to fashion, and we look forward to building long and lasting relationships here.”
The 1,620-square-foot store, which is adjacent to the Alexander McQueen boutique (both companies are part of Gucci Group), has the feel of a luxury home. It features curving, bird’s-eye maple walls and a box-patterned tile floor. Fittings include polished steel, timber, brass and copper. There are interconnecting rooms within the store, and the accessories area is filled with sculptural shelves, a daybed and tables made of a series of contrasting materials.
The color palette reflects McCartney’s aesthetic, with shades of dirty and pale pink and soft shades of white.
The Moscow store is a franchise run by Arts Licensee Arcom, a sister company to Arts London LLP, McCartney’s licensee in Moscow.
The new store, designed by APA London architects, is McCartney’s sixth flagship after London, New York, Los Angeles, Shanghai and Singapore. The brand has approximately 500 wholesale accounts worldwide.