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LONDON — Alexander McQueen has unveiled its second store in China, within the Reel Shanghai Department store on the city’s Nanjing Road West.
The Shanghai unit follows the opening of an Alexander McQueen men’s and women’s store in Beijing’s Sanlitun North complex, which the label debuted in October.
The 1,600-square-foot women’s wear store in Shanghai boasts the label’s new retail concept, designed by creative director Sarah Burton and created with David Collins Studio, the London-based architecture and interior design agency.
The space takes its inspiration from everything from Francis Bacon’s paintings and Antoni Gaudi’s architecture to the human skeleton and the female form.
Décor elements include a floor made from smashed and re-assembled Nero Argento marble, walls covered in lacquered linen and silk, velvet furnishings and plaster panels that are molded to incorporate shapes of wings, shells, seahorse tails and tangled leaves.
“It’s very McQueen to see something from a distance and think it’s one thing, and then to look up close and discover something else,” said Burton. “It’s important to us that everything in the stores feels very precious.”
Collins added: “It’s about McQueen as a point of view…the manipulation of nature to make ornament,” he said of the store’s design.
The store will carry the full range of Alexander McQueen’s women’s designs, from runway pieces and ready-to-wear to footwear, handbags and scarves.