BARCELONA — Miu Miu has inaugurated its first store here, a 4,305-square-foot unit at the corner of Paseo de Gracia and Consell de Cent.
The two-level unit carries the full range of women’s ready-to-wear, bags, shoes, small leather goods and sunglasses. Designed by architect Roberto Baciocchi, the store features gold-spiked pistachio silk brocade wall coverings and matching drapes; floor-to-ceiling mirrored columns and display cases and a black mottled marble staircase and flooring.
The opening party last week attracted the likes of Marc Puig, chairman and chief executive of Puig Beauty & Fashion Group; models Laura Ponte and Bimba Bosé, and 23-year-old Blanca Suárez, star of Pedro Almodóvar’s latest film “The Skin I Live In.”
Regarding first-year sales forecast and additional Spain rollouts, Sebastian Suhl, chief operating officer of the Prada Group, said, “While we cannot comment on projections, we confirm that sales during the first week since the store opened have been excellent. We are generating strong business to locals and tourists alike. And on the heels of our sustained strong sales in Spain, it is true that we are in the process of rolling out new points of sale both in department stores and in freestanding locations. Unfortunately we cannot provide specific store count projections.”
Suhl confirmed the Prada brand, which was known to be targeting the Catalan capital, “has secured a very large space in an excellent position in town.”
As for Spain’s current economic crisis, he said, “In Spain, not unlike other European countries mired in a financial slump, Prada group has shown high double-digit sales growth during the first semester of 2011. Of course, we are conscious of the macroeconomic weaknesses but we are proud to observe that both Prada and Miu Miu are performing admirably.”