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New Saint Laurent Concept Comes to U.S.

A 2,200-square-foot unit with Hedi Slimane’s new floor-to-ceiling concept just opened in the Bal Harbour Shops in Bal Harbour, Fla.

PARIS — Hedi Slimane’s retail concept for Saint Laurent — first unveiled in September in Shanghai — is hitting American shores.

A 2,200-square-foot unit with Slimane’s new floor-to-ceiling concept just opened in the Bal Harbour Shops in Bal Harbour, Fla. The one-level boutique is dedicated to women’s ready-to-wear and women’s accessories.

Other confirmed openings for this year that will reflect the Slimane concept include Chicago, San Francisco and the SoHo district of New York City.

At present, Saint Laurent counts eight directly operated stores in the U.S. The Yves Saint Laurent brand has been present in Bal Harbour since 2002.

Slimane’s debut collections for Saint Laurent are expected to land at retail in January.

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As part of his 360-degree makeover of the fashion house, Slimane introduced a store design that incorporates black and white marble, raw concrete and display furniture with gold, silver, mirror and glass.

Design references include the French Art Deco and Union des Artistes Modernes (French Union of Modern Artists) movements.

Plans call for the 51-year-old fashion house to open about 15 directly operated stores and shops-in-shop a year, all under the new Saint Laurent banner, which Slimane chose to symbolize the principles of youth, freedom and modernity that inspired the creation of Saint Laurent Rive Gauche rtw back in 1966.