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PARIS — Proenza Schouler is about to have a Left Bank moment.
This story first appeared in the January 28, 2014 issue of WWD. Subscribe Today.
Next month, landmark Paris specialty store Le Bon Marché is to unveil an exhibition on its main floor devoted to the New York-based brand launched 11 years ago by Lazaro Hernandez and Jack McCollough.
Spanning about 2,500 square feet, the exhibit includes a display of 80 of the duo’s favorite looks, plus a short documentary showing their personal side. The installation incorporates large, concretelike blocks and benches, industrial touches that wink to their store architecture and Manhattan roots.
The design duo have also put together a capsule collection of T-shirts, scarves and striped sweaters, as well as a range of leather goods, including the brand’s hit PS1 satchels and PS1 shoulder bags in exclusive colors and prints. Retail prices range from about 125 euros to 1,400 euros, or $170 to $1,915 at current exchange.
Le Bon Marché has the exclusive in France on certain spring-summer looks including silk cloque dresses, and in addition will stock a dozen one-of-a-kind styles from the runway.
The retailer, owned by LVMH Moët Hennessy Louis Vuitton, has carried Proenza’s accessories since 2011 and ready-to-wear since 2012.
The showcase opens Feb. 22 and runs through March 22, and includes 10 windows on the Rue de Sèvres incorporating a special glass that makes clothes disappear and reappear every few seconds.
Hernandez and McCollough are expected to attend an opening event on Feb. 26 during Paris Fashion Week.
Last year, Le Bon Marché put the spotlight on Brazilian brands. It has also devoted exhibitions to such Paris personalities as Karl Lagerfeld and Catherine Deneuve.