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Roland Mouret has more to celebrate Thursday than his fall runway show in Paris — the designer is getting ready to open his first New York store this summer.
Mouret met recently with Swedish architect Bozarth Fornell about his plans for the 1,400-square-foot Upper East Side space. Located at 952 Madison Avenue, the designer will take over what used to be the Bang & Olufsen space. This will mark Mouret’s second freestanding store, in addition to London. The New York location will sell the designer’s ready-to-wear, accessories and his White Collection, as well as select reissued items from his archives such as the Galaxy and Titanium dresses.
“America was the first international market to support me, so it was important for me that it also be the site of my first store outside of the U.K. I wanted to create the world of Roland Mouret for amazing American women who want to discover my clothes [and] to build an atmosphere where she feels relaxed. This is a store but also a home away from home,” Mouret said. “I have experienced so much at our house at 8 Carlos Place in Mayfair, which has served as starting point of learning for me and has brought me closer to the Roland Mouret woman. I cannot wait to learn as much from our new home at 952 Madison Avenue.”
In March 2011, the first Roland Mouret store, housed in the same building as the designer’s atelier and headquarters, opened in Mayfair.
In other company news, the Roland Mouret Web site will relaunch in June. In addition to having the widest selection of Mouret products online, the site is being set up so that orders will be processed in the shopper’s home currency with local payment methods, precalculated shipping fees and duties, as well as door-to-door service for more than 100 countries. The revamped site will also have newsier content, event information, behind-the-scenes glimpses of the brand and the designer’s “Inspired by” blog will be integrated on the site.