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Sacai to Open First Store

Japanese brand to open unit in Aoyama.

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TOKYO — After more than a decade of business, Japan’s quirky and feminine fashion brand Sacai is finally getting a proper home.

 

On Saturday the brand will open its very first freestanding flagship store, in Tokyo’s stylish Aoyama district. The area is home to the Tokyo flagship stores of countless other fashion brands, both homegrown and international — the past few weeks have seen Moncler and Costume National open doors in the neighborhood, and Roberto Cavalli will be joining them later this month.

 

Sacai’s store occupies about 3,015 square feet over two floors, with a showroom located on the building’s third floor. Designed by architect Sou Fujimoto, the shop is a mix of raw concrete, clear glass, bright white walls and live plants.

 

Sacai’s founding president and chief designer Chitose Abe said that her inspiration for the store came from the city itself.

 

“I didn’t want to display the collections just as they are in the lookbooks,” she said, adding that she plans to get creative in terms of shop window decorations, using pens and other items from 100 yen shops, Japan’s answer to Dollar Tree. “I wanted to mix elements and ideas that represent Tokyo. Here everyone shops at very cheap stores and everyone shops at luxury stores… I want to recreate Tokyo’s unique mix inside this store.”

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