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Stella McCartney Sets Online Store

Global site is part of joint venture between PPR and Yoox.

MILAN PPR SA and Yoox SpA are to launch a global online store for Stella McCartney by the end of the year.

The project is part of a joint venture agreement inked this summer between the French luxury and sporting goods group and the Italian e-tailer to manage mono-brand online stores of several PPR brands.

 

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The deal already includes Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga and Sergio Rossi.

All of these e-stores, including McCartney’s, are slated to go live in China by the end of 2013.