Tod’s is expanding its footprint in Florida.
This story first appeared in the April 27, 2009 issue of WWD. Subscribe Today.
The Italian accessories brand opened a newly renovated 2,800-square-foot store Tuesday in Bal Harbour. The store is done in the brand’s new design concept, which was introduced in Dallas in April 2008.
The space features custom carpeting and couches in neutral tones, freestanding light fixtures and signature vachetta leather accents. Fixtures made of oak, lacquer and chrome display the brand’s accessories, footwear and small leather goods, in addition to select apparel designed by Derek Lam, Tod’s creative director.
“People are looking for more intimacy with shopping,” said Marco Giacometti, chief executive officer of Tod’s USA. “[The new store design] gives you an opportunity to be more focused on the products you are looking for.”
There are separate areas for ready-to-wear, shoes and men’s products.
“The Florida market is very important for us,” said Giacometti. “There are a lot of South Americans. Miami, for us, has always been a very important location. I hope that this expectation will be confirmed even in the economic situation at the moment.”
The product starts at $220 for leather bracelets inspired by soccer teams that are exclusive to the store and go up to the thousands of dollars for exotic skin handbags and footwear. The Bal Harbour store will also carry an exclusive limited edition G Bag that is trimmed in python and retails for $2,650.
The firm threw a cocktail party Tuesday night in the Bal Harbour store to benefit the Bass Museum of Art. Leslie Wolfson, president of Modern Luxury Miami, and Alan Randolph, executive vice president of the Bank of Miami, were among the hosts of the event.
The company is opening additional boutiques across the U.S. with the same design concept. Upcoming renovations include Costa Mesa, Calif., and Los Angeles.