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NEW YORK — Vanessa Bruno, who opened her first U.S. store in Los Angeles in 2010, is planning to launch a second unit here after a successful run in a pop-up space.
On Feb. 6, Bruno unveiled a 4,846-square-foot location at 131 Greene Street for a temporary store slated to remain open for one month. On the eve of her runway show in Paris on Thursday, Bruno said in a telephone interview that the pop-up shop was so strong, she decided to continue renting the space with an eye toward making it more permanent.
The store has a SoHo-on-the-Seine vibe with outposts for French brands that Bruno admires, including Ladurée, MK2, Dyptique and Bernard Chauveau. The designer calls it her “à la française” concept.
Bruno turned the lower level into a showroom and has been using it to present her pre-fall collection to buyers.
“We’re very enthusiastic,” Bruno said of the New York market. “We have had such a success and so many people have been asking us to stay, so that’s why we stayed. I really think the American customers and New Yorkers have such a cool image. The spirit of my team was so good” because of the response.
In France, one of her biggest markets, the designer counts nine units. Bruno has multiple units in Japan, South Korea and Taiwan, and one store each in the U.K., Spain, Lebanon and Australia.
The Greene Street store is open and airy, painted in neutral pastel shades. There are wood floors, reproduction French period furniture with white slipcovers and huge posters of Stella Tennant, who features in Bruno’s spring/summer 2013 ad campaign.
“I’m independent,” Bruno said. “There was nothing planned about the store. The owner of the place said, ‘If you want to have it a bit longer, let’s do it.’ We have this possibility to be a little more spontaneous.”