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YSL Closes Paris Men’s Store

Yves Saint Laurent has shuttered its historic men’s boutique at Place St. Sulpice and is scouting for a larger Left Bank location.

PARIS — Yves Saint Laurent has shuttered its historic men’s boutique at Place St. Sulpice and is scouting for a larger Left Bank location for a combined women’s and men’s unit, WWD has learned.

This story first appeared in the August 26, 2009 issue of WWD.  Subscribe Today.

On Monday, a YSL spokesman said the men’s store went dark last month, and the 2,500-square-foot women’s flagship in St. Sulpice — overhauled last year with a new decor based on its signature Opium color — would showcase men’s wear on its upper level until a new location is found.

Comptoir des Cotonniers, the fast-growing French fashion chain operated by Japan’s Fast Retailing, is taking over the coveted corner space, which has housed a YSL boutique since November 1971. Terms were not disclosed, but “we had a good opportunity to close it,” the YSL spokesman said.

While not large, spanning some 1,700 square feet of selling space, the YSL men’s boutique has a storied past. In 1999, YSL’s then men’s wear star Hedi Slimane gave it a minimalist overhaul and feted it with a lavish disco bash at the opulent Opéra Garnier.

After Tom Ford arrived at the creative helm of YSL in 2000, Ford revamped the location in 2002 with a dark, mostly black, rough-hewn interior design.

YSL also operates a third Left Bank location: a 1,100-square-foot accessories unit on Rue de Grenelle.